Shake Rising Facilitator Guide: Studio Outreach & Live Classes

In this guide, we will be breaking down the pros & cons of renting a studio to facilitate Shake Rising vs. being on a studio’s schedule to help you decide best course of action.

In addition, we will provide an email template for studio reach out, and lastly, share with you the Shake Rising Live Classes Initiative as way to offer you a streamline way to begin facilitating classes.

Section 1: Pros & Cons of Renting vs. Being on a Studio’s Schedule

Option 1: Being on the Studio’s Schedule

✅ Built-in clientele & marketing – The studio promotes your class to their existing community.
✅ Easier logistics – The studio handles bookings, payments, and space setup.
✅ More legitimacy – You become part of the studio’s offerings, giving Shake Rising more visibility.
⚠️ Approval process – Some studios may hesitate to add a new class without a proven demand.
⚠️ Client retention may be lower – Since the studio manages promotions, Shake Rising may not be marketed as passionately as you would. Without a direct personal connection to attendees, it may be harder to retain long-term
⚠️ Revenue split – Most studios pay a flat instructor fee.

Option 2: Renting Studio Space

✅ Full control – You pick the pricing and frequency of your class as well as the general vibe of your clientele/participants.
✅ Keep more revenue – You pay a rental fee but keep the rest of what you earn.
⚠️ You handle marketing & acquiring clients– Without studio promotion, you must build your audience.
⚠️ Upfront costs – Rental fees must be paid whether or not you have attendees.
⚠️ More logistics – You manage registration, payments, and studio agreements.

Both options have their benefits! If you’re unsure which is best, you can start by inquiring about getting on the schedule, and if that’s not an option, explore a rental agreement. For those who are beginning a rental agreement, Shake Rising is offering live classes to streamline your process.

Section 2: Studio Outreach Email Template

Email Template for Studios

Subject: Bringing Shake Rising to [Studio Name]

Hi [Studio Name] Team,

Hi [Studio Owner’s Name],

My name is [Your Name], and I am a Shake Rising Facilitator in [your location - to show your nearby the studio]. I am reaching out to inquire if you would be open to offer the Shake Rising movement practice at your studio!

I love what you offer at [Studio Name]—your focus on [mention something specific about the studio’s community, values, or class offerings] really resonates with me. I see Shake Rising as a perfect complement to your space, supporting embodiment, emotional release, and connection [write what words resonate with you].

The Shake Rising movement practice is a 60 minute transformational movement practice that combines fitness, dance, shaking, and affirmations to create a deeply freeing and empowering experience (change this to 75 minute if your Shake is a 60 minute playlist). You can learn more about the practice at shakerising.com, where there’s even a free 15-minute practice available if you’d like to try it out first.

It would be such an honor to offer Shake Rising at [Studio Name], as this practice has been life altering for myself and so many other women in our community, and I want to continue to offer this practice which gives way to so much freedom and connection [show the studio a bit about your why]!

Please let me know if you have any other questions about Shake Rising or if you’d be open to meet and talk more! .

Looking forward to hearing your thoughts!

Warmly,
[Your Name]
[Your Contact Information]

Option: If you prefer to be on the studio’s schedule (which may make it easier to promote, attract clients, and streamline payments), I recommend keeping the email as is. However, if you’re open to either being on their schedule or renting the space, you can add a line offering both options. This gives the studio flexibility while keeping the conversation open.

If they respond saying they don’t have availability on their schedule or they’re unsure whether their clients would resonate with the class, be proactive in suggesting a rental arrangement instead of waiting for them to offer it. You can say something like:

"I understand if your schedule is currently full or if Shake Rising is new to your community. If it’s a better fit, I’d love to explore a rental arrangement instead. I noticed you offer classes most evenings at 6 PM [demonstrating awareness of their schedule], so I’m curious if a rental option outside of those times might work. Would love to chat more about what’s possible!"

Section 3: If You Decide to Rent a Studio Space

If the studio is open to a rental arrangement, confirm the logistics first, including:
✔ Rental price – Ensure you’re comfortable with the cost.
✔ Sound equipment – Ask if you can use their microphone & speakers (microphone is a non negotiable).
✔ Marketing collaboration – See if they’d be willing to:

Share a collaborative IG post
Repost your IG stories
Put up a flyer in the studio
- These marketing requests would be helpful, although may not be a non negotiable if you feel comfortable collecting your own clients.

Section 4: Shake Rising Live Classes

For facilitators who choose the rental option, Shake Rising is excited to offer additional support through Shake Rising Live Classes—a way to help you grow your class while ensuring consistency in the Shake Rising experience.

A Live Shake Rising class is a Shake Rising-branded event with you as the featured facilitator—e.g., “Shake Rising featuring [Your Name] at [Studio Name].”

Why We’re Offering This:

We recognize that:

Studios may hesitate to market Shake Rising since it’s a newer brand, and the practice may feel unfamiliar to their clients.
Facilitators face challenges marketing their own classes due to the work involved in building an audience from scratch.

By launching Live Classes, we can help you:

Attract more clients through Shake Rising’s brand recognition and marketing support.
Reduce logistical burdens by managing registration and payments for you.
Expand Shake Rising’s reach while keeping the integrity and consistency of the practice.

How It Works:

Shake Rising will handle:
✅ Registration & payments (booked through the Shake Rising website).
✅ Marketing support, including boosted posts and promotions.
✅ Collaboration with you and the studio to help ensure visibility.
Facilitators will:
✅ Actively participate in bringing the class to life by engaging with Sara and the local studio via email, as well as any other agreed upon marketing tactics developed between Sara and featured facilitator like WhatsApp threads, Telegram, etc.
✅ Be proficient in Shake Rising facilitation to ensure brand alignment.
✅ Commit to offering the class regularly (once a month for example).

Compensation:

Facilitators will receive 40% of the revenue after the costs of boosted posts and studio rental are covered.

Why This Benefits You & Studios:

✨ For Facilitators – Less stress over logistics and marketing, plus increased visibility.
✨ For Studios – A unique offering with no long-term commitment, attracting new clientele.

Section 5: Collaborative IG Posts

Whether or not you're using the Live Classes feature or actively facilitating, we’d love to highlight you and the impact Shake Rising has on your life. Collaborative IG posts are a powerful way to show others what Shake Rising can do for us—think of it like a testimonial, but in your own voice and experience.

What to Share?

Authenticity: Share how Shake Rising activates and transforms your life—whether it’s through personal breakthroughs or your journey as a facilitator.
Inspiration: Your post doesn’t have to be directly about the practice—anything that shows how Shake Rising has inspired or supported you is valuable.
Building Connection: This is an opportunity for others to see how Shake Rising can serve them, too, and feel more connected to the community.

Benefits for You:

Easier Social Media Presence: By sharing vulnerably with a shared purpose, it becomes easier to show up on social media. You don’t have to constantly come up with new content—your story is already powerful.
Expanded Reach: Collaborating through Shake Rising’s platform helps expand your audience, so when you're ready to share Shake or other freedom-based offerings, more people will see it and be inspired.

Benefits for Shake:

Expanded Reach: Community builds trust in its facilitators, expanding reach.
Easier Social Media Presence: Content load is made more easeful through collaboration

How to Contribute:

Just send me the caption and post, and we’ll pick a date to share it!
It’s that easy—no need to be an active facilitator or use the Live feature to participate. Whether you’re facilitating or just practicing, your story matters.