PART 1 — Choosing Your Facilitation Environment

(Where do I want to teach?)

Section 1: Location Options

Outdoor Classes

Pros

• Connection to nature

• Often lower or no rental cost

• Expansive and freeing environment

• Can feel approachable for new students

Cons

• Weather dependent

• Sound challenges

• Less privacy and containment

• Permits may be required

Key Decision Factors

• Daylight vs dim studio lighting; lack of mirrors

• Marketing visibility (may require more effort than a studio collaboration)

• Depth of emotional container

• Equipment transport and setup

• Financial structure / POS system

• Environmental distractions

• Privacy

Studio Classes

Pros

• Controlled environment

• Built-in student audience (if the studio supports marketing)

• Sound system and infrastructure (studio-dependent)

• Greater privacy for emotional work

Cons

• Rental or revenue split costs

• Schedule limitations

• Studio policies and expectations

Key Decision Factors

• Marketing collaboration

• Equipment availability (mic, sound system, AC, mats)

• Schedule options (day vs evening)

• Mirrors

• Revenue structure

• Studio culture alignment

Online Classes

Pros

• Privacy and comfort for yourself and participants

• Reduces excuses (e.g., travel)

• Location & time zone freedom

• Expanded reach

• Lower overhead costs

• Accessible for repeat students

Cons

• Technology learning curve

• Reduced physical/energetic feedback

• Requires stronger verbal facilitation

• Requires split attention

• “Online isn’t the same as in person”

Key Decision Factors

• Technology setup

• Marketing to digital audiences, including links and POS

• Personal comfort teaching virtually

• Building emotional safety online

Section 1.1: Environmental & Experience Considerations

Regardless of location, the environment influences both the Shake container and your facilitation.

Mirrors

• With mirrors: Easier for participants to focus on self, but may increase self-consciousness. You can face away from participants to reduce intensity.

• Without mirrors: Encourages deeper internal focus. Facilitator faces participants, using visual cues or mirroring. Easier to notice participant cues; energy may feel stronger.

Eyes Open vs Closed as a Facilitator

• Closed eyes: Deepens focus, channeling, and may ease nerves. Name this intention to participants.

• Open eyes: Supports grounding, orientation, and connection.

Daytime vs Evening

• Daytime can feel more intense in a studio; acknowledge potential awkwardness.

• Evening may offer more privacy.

Lighting

• Avoid harsh indoor lights or direct outdoor sunlight.

Sound & Acoustics

• Test volume, clarity, and echo. Outdoor spaces require strong speakers and clear cueing; indoor spaces may have poor acoustics.

Emotional Safety & Depth

• Public/bright spaces → lighter activation

• Private/contained spaces → deeper release

• Let the environment guide the intensity; depth is not forced

✨ Trust your awareness — it’s part of the medicine.

PART 2 — Choosing How Often You Facilitate

Section 2: Weekly vs Monthly vs Pop-Up

Weekly Classes
Pros

• Builds strong community

• Predictable income potential

• Supports facilitator skill growth

• Supports personal growth

• Consistency makes it easy for participants to commit

Cons

• Higher time commitment

• Requires consistent marketing

• Constant content creation

Best For

• Facilitators building a steady student base

• Facilitators wanting repetition and refinement

---

Monthly Classes
Pros

• Sustainable pacing

• Allows time for marketing and integration

• Often high-attendance events

Cons

• Slower community momentum

• Requires individual event promotion

Best For

• Facilitators balancing multiple offerings

• Facilitators prioritizing depth over frequency

---

Pop-Up Classes
Pros

• Flexible scheduling

• Creative expression opportunities

• Great for collaborations or special events

Cons

• Less predictable attendance

• Requires individual event promotion

Best For

• Facilitators testing new markets or locations

• Facilitators wanting seasonal or creative offerings

PART 3 — Studio Pathways

(If you choose studio facilitation)

Section 3: Being on a Studio Schedule vs Renting Space

Option 1 — Studio Schedule

Pros

• Built-in marketing support (usually)

• Access to existing community (usually)

• Less logistical management

Cons

• Revenue splits

• Less scheduling control

• More often weekly than monthly

Option 2 — Renting Space

Pros

• Keep majority of revenue

• Flexible scheduling for monthly or pop-up classes

• Access to client list

Cons

• Full marketing & POS responsibility

• Upfront financial investment

Section 3.1: Studio Checklist Before You Agree to Teach

Sound + Microphone

• Speaker system availability

• Microphone access

• Volume capabilities

Space Environment

• Mirrors, lighting, privacy, room size/layout, mats, AC, cleanliness, smell, resonance

Marketing Collaboration

• Clarify what studio support is offered: reposts vs co-creation vs full marketing

• Frequency and type of support (stories, posts, videos, email list inclusion)

Logistics

• Rental cost or revenue split

• Cancellation policies

• Setup and breakdown time

Privacy + Containment

• Other class types present

• Noise from neighboring spaces

 PART 4 — Studio Outreach Tools

Section 4: Studio Outreach Email Template

Subject: Bringing Shake Rising to [Studio Name]

Hi [Studio Name] Team,

or

Hi [Studio Owner’s Name],

My name is [Your Name], and I am a Shake Rising Facilitator in [your location]. I am reaching out to inquire if you would be open to offering the Shake Rising movement practice at your studio!

I love what you offer at [Studio Name]—your focus on [mention something specific about the studio’s community, values, or class offerings] really resonates with me. I see Shake Rising as a perfect complement to your space, supporting embodiment, emotional release, and connection [write what words resonate with you].

The Shake Rising movement practice is a 60-minute transformational movement practice that combines fitness, dance, shaking, and affirmations to create a deeply freeing and empowering experience (change this to 75 minutes if your Shake is a 60-minute playlist). You can learn more about the practice at shakerising.com, where there’s even a free 15-minute practice available if you’d like to try it out first.

It would be such an honor to offer Shake Rising at [Studio Name], as this practice has been life-altering for myself and so many other women in our community, and I want to continue to offer this practice which gives way to so much freedom and connection [show the studio a bit about your why]!

Please let me know if you have any other questions about Shake Rising or if you’d be open to meet and talk more!

Looking forward to hearing your thoughts!

Warmly, [Your Name] [Your Contact Information]

Optional Notes:

• If clear about wanting to be on the schedule, mention that. Proactively look to see where they may have pockets in their schedule.

•  If clear about wanting to rent the studio, mention that. Proactively look to see where they may have pockets in their schedule.

• If you are open to either being on the schedule or renting the space, add a line offering both options or leave it as is. 

• If the studio responds that the schedule is full or uncertain, proactively suggest a rental arrangement:

"I understand if your schedule is currently full or if Shake Rising is new to your community. If it’s a better fit, I’d love to explore a rental arrangement instead. I noticed you offer classes most evenings at 6 PM, so I’m curious if a rental option outside of those times might work. Would love to chat more about what’s possible!"

PART 5 — Shake Rising Support Pathways

Section 5: Shake Rising Live Classes

What It Is
Recurring online or in-person classes facilitated by certified facilitators within the Shake Rising ecosystem.

Why We Offer It

• Supports facilitator visibility

• Builds teaching confidence

• Strengthens community consistency

How It Works

• Facilitators apply or are invited

• Classes hosted through Shake Rising platforms

• Facilitators promote events via marketing, emails, or community channels

• Facilitators commit to a regular schedule (e.g., once a month)

Compensation Structure

• Facilitators receive 40% of revenue after studio rental and promotional costs

Benefits

• Less logistical stress

• Increased exposure and community reach

• Maintains integrity and consistency of Shake Rising experience

PART 6 — Community Visibility & Collaboration

Section 6: Collaborative IG Posts

Section 7: Collaborative IG Posts

Why We Do Them

• Supports facilitator visibility

• Strengthens community awareness

• Builds collaborative leadership

Benefits for Facilitators

• Exposure to Shake Rising audience

• Increased credibility

• Community support

Benefits for Shake Rising

• Community expansion

• Facilitator leadership development

How to Participate

• Submit event details or post content 

• Provide promotional assets

• Collaborate on posting schedule

Shake Rising Facilitator Quick-Reference Checklist

1. Location & Environment

• Outdoor / Studio / Online

• Mirrors (facing them vs not), Eyes Open vs Closed, Privacy, Lighting (time of day), Sound/Tech, Temperature

2. Class Frequency

• Weekly / Monthly / Pop-Up

• Consider sustainability, community building, consistency, marketing alignment

3. Studio Logistics

• Marketing support, studio alignment, rental cost or revenue split

• Environment considerations (mirrors, lighting, privacy, sound, etc.)

4. Shake Rising Live Classes

• Apply or accept invitation, commit to schedule

• Understand marketing support and compensation

5. Community Visibility

• Collaborative IG posts, event details, promotional assets

• Coordinate posting schedule with Shake Rising

Don't forget! Shake Rising has created a marketing strategy for you in collaboration with Lauren from Hi circular Media. Peek this if you're feeling stagnant.